Roger Vivier Becomes The Fashion Industry’s Dark Horse With It’s New It Bag
To Those That Don’t Know, Roger Vivier Is The Low Key Sell Out Brand To Have On Your Radar
In the world of fashion, as far back as we can remember, it has always been about owning all of the bags available. But recently buying bags is no longer a simple act of purchasing one you like. Consumer behaviour has developed, comparable to love, where it's always better to not just go for the next best thing, but to go for the next best thing for you. Soon enough, you will find a suitable and desirable bag worth owning. It’s better to have one bag you just can’t imagine living without, than multiple bags that are less than your ideal match. Think sustainably, fashion will always change, as do trends but your taste will rarely alters, so opt for a bag that is perfect for you. It's outdated to have the more the merrier handbag concept and buy less will save on space.
Roger Vivier may not be the first handbag brand that comes to mind, known first and foremost for its designer shoes, however it’s the dark horse in the industry, proving a total triumph with celebrity stamp of approval. It’s latest series of Miss Vivier handbags has hit social media frenzy, with every mega fashionista owning one. The Blossom bag worn by Park Shin-hye and Jung Soo-moon turned out to be a global success. It’s not always the brands you would expect to make the headlines but they are certainly the ones to watch out for!
The style is the Miss Vivier handbag is actually nothing new. The practical and luxurious designs have statistically been proven to satisfy consumer consideration when impulse buying and repeat purchasing so the style is often reproduced by designers. Each brand uses the staple style in their own way by adding their own personal touch. The Miss Vivier in its square design is highly practical and great for storage. Brand words cover the shoulder strap, whilst the buckle is the brand’s logo. We think it's a commercially clever handbag, and not one to be missed!
First of all, while the staple luxurious and practical design, continuously recreated by brands across the globe, brings predictable success, if the key formula of the design is always the same, is it necessary to keep buying the newest version? Fashion brands face this time and time again, they will use their most victorious selling handbags to reproduce, launching them as the newest and latest style. In this sense, consumers feel previous handbags are outdated and often take the bait. Roger Vivier is an exception, as a brand with no pressure to keep renovating their styles. The brand can be compared to that of the Celine Triomphe, another great example of a brand sticking to their classics, offering only a variety of colours as their updates. In this sense, ‘eternal green’ is truly achieved and Roger Vivier is the perfect leading example of this.
A pair of Roger Vivier shoes with amphibole cost more than 10,000 Hong Kong dollars, whilst their handbags that are harder wearing and last far longer are only 20,000 to 30,000. It’s evident the brand relies on its handbags with higher CP value to attract new customers.
Handbag pricing certainly plays a key part in consumer attraction. In the launch of The Vanity Case brought out by various renowned brands, including Chanel, Dior and Louis Vuitton, Roger Vivier became a top contender for the look. The brand’s 10,000 price point for the irresistible box bag was the low-key IT bag sell out.