The Gucci x North Face Collab We’ve All Been Waiting For
From Dior x Air Jordan to Prada x Adidas, 2020 has been the year of high-low collabs, and just when we thought we’ve seen it all Gucci unveiled a sneak peak of a new collection with North Face. News of the partnership was broken on Tik Tok via a three-part video series released by Gucci.
Alessandro Michele has accomplished a lot in the 5 years since he took over the helm of the brand, but the partnership marks the first of its kind since the beginning of his tenure. Though details of the partnership are scarce, we have good reason to believe that the range of camping-style clothing will align with Gucci’s new commitment to monitoring its carbon footprint with a renewed focus on seasonless staples. Despite no products being released just yet, we do have one image to go off of which showcases a classic North Face puffer jacket with the iconic Gucci Diamante pattern throughout. If the buzz on social media is any indication, we should prepare for it to be an instant sell-out.
Our Favourite Brand Collabs This Year
With 2020 being the year of the brand collaborations, we’re doing a quick deep dive into our favourite ones that are actually worth the hype.
Prada X Adidas
Prada and Adidas teamed up twice this year, first with Prada taking on the iconic Stan Smith, and just weeks ago the Superstar also got the luxury treatment with its own rework. Both collections immediately sold out upon release, with sneakerheads racing to grab Miuccia Prada’s ultra-chic, stripped-back take on the sports shoe.
Louis Vuitton x Nigo
Louis Vuitton has done its fair share of collabs in the past - who could forget that Supreme collection, but its newest collection with the Japanese street artist Nigo was markedly different. As Virgil’s first collaboration for the luxury fashion house, the collection bore no logos for Nigo’s brand, Human Made, and instead focused on LV’s core range of leather goods and ready-to-wear, offering a contemporary twist while honouring iconic codes. Drop 2 of the collaboration, which has just recently launched featured heavily on cold-weather staples like down puffer coats, bomber jackets and fishtail parkas.
Dior X Nike
No brand knows more about the cult of a product and storytelling better than Air Jordan, which is why we couldn’t think of a better match (despite how unusual it may seem at first) for Dior - a fashion house that has a deep appreciation of context and culture. And it’s safe to say that even with a 3-month pushback, the collection did not disappoint sneakerheads. Centring around the Air Jordan 1 and Air Jordan 1 Low, it was the perfect collision of authenticity and luxury.