THE RETURN OF Y2K FASHION – WHY DIESEL SHOULD BE YOUR TOP PICK

As Y2K fashion makes a comeback, popular brands from the 2000s are re-emerging with their brand new Y2K products on the IGs of celebrities and fashion bloggers. Amongst them, trendy Italian brand Diesel gets the spotlight.

After rocketing to prominence and fame in the 2000s followed by more than a decade of steady performance, Diesel hired Glenn Martens from Y-Project as its new creative director to revamp and revitalize the 40-year-old denim brand and improve its environmental sustainability. After its Fall/Winter 2022 collection fashion show, Diesel successfully made it onto the fashion index Lyst 2022 Q1 Top 20 with its sexy and grunge Y2K denim designs in just a short period of three months. That certainly shows the brand’s immense popularity! Even pop diva Dua Lipa was spot wearing the breathtaking denim set (and showing off her fabulous abs!) right after it appeared on the T stage of Diesel’s Fall/Winter 2022 fashion show earlier!

As with other brands, Diesel resurged in popularity thanks to its best-selling product – the 1DR bag! Featuring an enameled metal “D” logo plaque on the flap, the 1DR shoulder bag is straight-forward, easy, sexy, genderless and fun. The large iconic “D” logo gives a sci-fi/futuristic feel which echoes perfectly the revival of Y2K fashion trends. Besides bags, Diesel’s eye-catching “D” logo also appears on its knitwear and mini dresses. With its affordable prices, such as HKD 3,000-something for a 1DR bag and several hundred HKDs for an outerwear, no wonder everyone wants to get hold of a Diesel product! The “D” wave is sure to continue storming the fashion world!