Chanel Pushes Their Classic 11.22 Flap Bag After The Success Of 2.55 Relaunch

In a series of brand price increases, Le Boy, 11.22 (Classic Flap Bag), 2.55, Gabrielle and Chanel 19, as well as small leather goods, were to increase by 5-17% (calculated in Euros). Chanel also promised similar price alterations in other countries. The style that increased in price the most was the 2.55 in a bid to popularise the design again to consumers, and now the brand pushes out another key classic this season, in the form of the 11.22 Classic Flap Bag.

As we all know, 2.55 is the mother of 11.22, and one of it’s key attractions. Galeries Lafayette Karl Lagerfeld chose to keep the short story between the 2.55 bag and Ms. Chanel, cleverly incorporating classic elements, and improving the design, naming the brand new style his 11.12 creation. Chanel fans know that the most obvious difference between the two styles is the exposed double C Logo metal buckle in the new version. Compared with the distressed demeanor of the 2.55 bag, 11.12 material has been adopted to suit a more pristine customer. 11.12 bags can also adapt quite easily to match the seasonal theme in each season by changing to align with key current trends, so the circulation is much higher than that of the 2.55. What attracts many to the 11.22 is the sheer collectability of the style. With the brand bringing out diverse fabrics each season, the range becomes a collection in itself. In the second-hand market, the bags will often sell for a higher price than the original pricing and this is common. The 11.12 bag has far more potential in terms of it’s selling potential. It’s ability to change its appearances in terms of fabrics and key detailing means it will continue to appeal to a wide and ever-changing consumer market.

This season, the theme is Hollywood, in the era of the 1980s, where the 11.22 design was established and worn by many of the Hollywood movie stars. Everybody who was famous would be seen holding an 11.22 Classic Flap bag, so with this season’s Hollywood theme in mind, Chanel decided to push the success of the piece again. So instead of the ever popular 2.55 or the newly launched 19, it's the Flap Bag we are seeing at the forefront of fashion right now. It’s nothing new though, the style has always appeared in a variety of colour and fabric options so there’s truly a style to suit all. It's the ultimate accessory for those who was to relive and re-experience the old days of gorgeous Hollywood.

If you bought an 11.22 a long time ago, whether it was because of it’s more obvious logo buckle or perhaps you favoured the fabric more than the 2.55’s old leather. No matter the reason, you will never regret it as Chanel undergoes another relaunch of the classic style this season, so you’ll be sure you snatched an evergreen piece. It’s timeless and no longer an accessory of the past, with the popular design from 1980’s stepping into the height of fashion in 2021.