30 Nov 2022
Ally Cheng

Jennie's Ganni dress is sweeping the internet!

Before the new wave of popularity by Jennie, what do you know about the Danish brand GANNI?

Jennie's Ganni dress is sweeping the internet!  | Goxip

Being Chanel's biggest fan and brand ambassador, BLACKPINK's Jennie rarely wears anything but Chanel. But a stylish checkered midi dress she wore from Ganni caught the attention. The Danish brand has dominated the closets of celebrities and fashionistas with its T-shirts and Chelsea boots.

Break away from the traditional Scandinavian fashion style

Founded in 2000, the Copenhagen-based brand has been carving out a niche for itself since Nikolaj and Ditte Reffstrup took over as the management team in 2009. The brand has since incorporated bright, lively, and personal elements into its DNA. Ganni’s quirky prints and vibrant palettes follow the design concept of "making beautiful clothes for women that can make the same sex jealous". They’re now a firm fashion-editor favorite for Scandinavian fashion style, creating one popular item after another, including fruit print T-shirts and slogan T-shirts that never go out of style.

Bring #GANNIGIRLS into the reach of all women

Girls are drawn to Ganni's clothes not just because they're relatively affordable, but also because of its social media presence. The #GanniGirls hashtag is known around Instagram by girls who wear Ganni clothes and feel proud of being #GanniGirls.

A celebrity troupe of #GanniGirls

Jennie's Ganni dress is sweeping the internet!  | Goxip

The Scandinavian label has become ubiquity internationally in recent years. Besides Korean actresses, Selena Gomez, Kaia Gerber, Hailey Bieber, and other It girls with outstanding fashion tastes are also fond of Ganni. You can see Ganni items in their own wardrobes.

[email protected], @jennierubyjane, @xeesoxee