CHANEL Re-launches DUMA: The Middle-aged Backpack Is Back!
The New & Improved Waxed Leather Model Is Softer & More Durable!
Chanel is at it again and any launch is an inspiring one. The medieval DUMA backpack is one that was not expected to re-launch by the brand. There were no hints at a new launch, nor was it introduced on the official website. Only real Chanel fans would know about this hidden gem.
Xiaoxiang fans also know that in the world of Chanel, bags have no names. There are classic bags with well-known names, such as 2.55, 11.22, 19, 31, Gabrielle, and Le Boy. But everything other than the classics have no name. Those who lack knowledge of Xiaoxiang will not think that there is a problem with the Duma backpack return, associating its comeback with a new design imitating an ancient style. However, once the DUMA was spotted by Xiao Xiangfan, it was known that this bag was the middle-aged bag with high demand returning with an update. The original, known as the dark horse classic favourite of Xiaoxiang, was soon discontinued. This season, Chanel relaunched this second-hand bag without warning, surprising many old fans who located the brand’s gem while strolling around the store!
The Duma model body no longer has classic stitching, revealing a softer feel. It has also been modified with oil wax leather adding to its softer texture. The new version has launched in three colours including black, white and red. With a price of more than 30,000, fans are suggesting it be called "Xiaoxiang Conscience"-because of the brand’s reluctance to launch backpack styles. Other bag prices have risen to 30,000 or 40,000, so the price tag of this newly relaunched middle-aged bag, with its generous capacity, is very fair.
Looking at the bag’s upper body detailing pictured above, it is easy to understand why this bag has become a global hit in as little as two weeks. The upper body showcases chic detailing like chains and the iconic Chanel brand logo. It's definitely a choice you won't regret.
Of the three colors, red is the rarest, and white is the most abundant. Whilst white is associated with the least durable, the waxy leather actually makes for a super easy material to take care of. With black considered the most long lasting and resistant, the brand has produced a higher volume, but with its high demand, it may not be easiest to buy, nearly impossible. Every time a second-hand bag is relaunched in a variety of colours, black is always the first to sell out. For those who are willing to wait for the restock, unfortunately you may not be able to get your hands on one for the same price, with Xiaoxiang seeming to increase the price with every restock). We always suggest in this case, you are always on the lookout for the very first launch of any design by the brand.
The endless sightings of the beautiful backpack across social media proves its a relaunched design worthy of taking centre stage.
Want to jump on the bandwagon? Hurry up and locate your piece! (The picture on the left shows the size and approximate capacity of the bag).