Must-have sneakers for the second half of 2019!
NIKE launches the latest concept-driven labels!

Here comes the second half of this year! NIKE just launches two new concept-driven labels - N.354 and D/MS/X. These two new footwear lines are inspired by NIKE’s legacy of experimentation as well as the fringes of sport, creating a whole new level of design with a twist!

If you are a fan of NIKE, you must have heard the “secret” department in NIKE headquarter which archives the brand’s design DNA. It is basically a warehouse of prototypes which stores Air Max, Jordan and all famous collections in order to solve athletic problems. Just like the latest N.354 which pays tribute to Steve Prefontaine's fastest mile while using translucent materials, handwritten logos, seam tape to add a handmade aesthetic into the classic design.

Apart from athletes, NIKE looks to the fringes of sport as inspiration. D/MS/X is named from Dimension Six, the name co-founder Phil Knight almost chose to use for the company. This label takes urban motocross as reference, using layered materials and intricate detailing to create sneakers with style and attitude.