Get to know AREA, the brand that's taking over the American entertainment industry. Even the diva BEYONCÉ, the new generation idol DUA LIPA and OLIVIA RODRIGO are wearing their designs

Fashion thrives on unrestrained creative thinking without regard to boundaries or conventions. It integrates a variety of artistic elements, such as arts, history, and culture, even our daily lives. AREA, a new york-based label, made a name for itself by pushing the boundaries on all fronts.

Shine bright like Crystals

Daring and confident, AREA is a collection that exudes modern glamor while being confident and forward-looking. It amassed a huge global roster of superstar followers such as the Signature Gen-Z star, Dua Lipa who made a guest appearance on ‘The Tonight Show with Jimmy Fallon’, wearing a heart-shaped green and yellow crop top outlined with crystals and matching skirt featuring pockets lined with crystals and colorful feathers down the sides. With its 80s flair and modern appeal, the outfit straddles the retro and modern.

Exploring femininity and beauty is the on-going reference for AREA. It celebrates the beauty of duality and togetherness in various materials, lights and colors in a romantic manner. Tassels, crystal trim, and precision-cut tailoring - all these elements contribute to the brand’s A-list appeal.

The Duo Behind the Scene

Since its debut in New York Fashion Week in 2014, the brand has received a lot of attention and has been recognized as one of the most noteworthy new brands by The New York Times.

Beckett Frogg, who originates from Kentucky, the US, and Piotrek Pansczczyk, who was born and raised in Holland, met at Parsons while they pursued their Masters in Fashion Design and Society after prior experiences at Calvin Klein and Chloé. Persevering against trials and tribulations, they meld their diverse backgrounds to a conversation with fashion and successfully garnered a cult following with their ethos of inclusiveness around the globe.

Style that storms the American Showbiz

Multifaceted and sometimes playfully decadent, its style evokes the spirit of the iconic 80s Manhattan nightclubs, known for their fusion of art and performance, and this is precisely what makes AREA so appealing.