These Are The Most-Searched For Brands Of 2020

The coronavirus pandemic has meant that the majority of us have spent the year in lockdown, and with all of that spare time on our sofas, this has had us reaching for our credit cards and hitting the online shops.

And it turns out we’re alone. With the closure of retail stores, added anxiety, stress and boredom, most of us have been online shopping more than ever, and brands in response have upped their digital marketing in a tactic to boost sales.

And it’s not just our shopping habits that have changed, so too has the brands we’re buying and clothes we’re wearing. A recent 2020 fashion report revealed that the industry has seen a significant shift in terms of what people choose to wear at home during lockdown or quarantine. Loungewear and activewear have become this year’s most popular styles and brands like Off-White and Nike remain the most popular.

Top 10 hottest brands from the second half of 2020.

1. Gucci 2. Off-White 3. Nike 4. Prada 5. Balenciaga 6. Fendi 7. Versace 8. Saint Laurent 9. Bottega Veneta 10. Valentino

It’s no surprise to see Gucci at the top of the list. Gucci fans are some of the most loyal and despite the closing of shops due to global lockdowns this hasn’t stopped fashion fans filling up their online baskets. In celebration of all things Gucci, we’ve collated our favourite Gucci products that are actually worth spending your money on.

（１）Gucci GG Marmont

This year Gucci’s iconic Marmont bag got a pretty pastel makeover and we couldn’t be more obsessed. A beloved choice for celebrities and influencers, its range pastel styles come with all the features of the original, including chevron quilting and the double G hardware which was inspired by the 70s.

（２）Gucci Beige & Brown Small GG Ophidia Shoulder Bag

Debuted on the Resort 18 runway, Gucci’s Ophidia bag gained instant cult status. Made from printed coated-canvas, it's trimmed with dark-brown textured-leather and the house's signature green and red webbing. We're struggling to think of outfits that it won't work with.

（３）Gucci Beige GG Supreme Mini Dionysus Shoulder Bag

Gucci’s Dionysus is one of the latest totes to get the miniature bag treatment. Though small in size, this tote is hard to miss thanks to its distinctive tiger head hardware and 'GG' monogrammed canvas - that, and the fact that it's been spotted it on the arms of nearly every street-style star. Snap it up now.