Chanel Launches A Try At Home Lip Colour App So You’ll Never Chose The Wrong Shade Again
The pandemic has brought with it drastic change to how shopping brands need to sell to make profit. Brands have been hit hard, and to compensate they have had to adapt selling strategies to meet new customer needs. With strict restrictions on leaving your home and normal shopping as we know it taking a back seat, major brands have resorted to strengthening their online shopping approach due to the unforeseen circumstances. Cosmetics fell in the realm as one of the hardest purchases to make due to insecurity around picking not only the right colours but also the right shade to match skin tones. Chanel combatted this issue by releasing an at home Lip Scanner app that to solve these problems, allowing customers to virtually try on colours and shades of lipsticks pre-purchase. No disappointments there. You’ll receive exactly what you wanted!
The Lip Scanner App by Chanel uses image recognition technology to find your perfect shade of lipstick. You can use everything from your favourite colour handbag to favourite pair of shoes to find a lip colour to suit you. You’ll scan a colour of your choice, whether it be an image on a computer, from a magazine, a poster on the street, or a real person, and then within seconds the new Lip Scanner app will find your ideal Chanel lipstick match. But before you buy, you can test it out through Chanel’s Try On features allowing a visual look at your virtual makeover.
The try it on at home technology may not be anything new to e-commerce but it's definitely a first for Chanel and with the possibility to try on everything from matte and gloss, to satin and metallic options, the app might just find you a dream lipstick colour match you’d never thought of!
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